Psychologists call it the "George Clooney Effect." As 2010 study of 3,770 heterosexual adults suggested that women often prefer older men.As the women became more financially independent, they said they liked older guys even more.Fisher says that women around the world signal interest with a remarkably similar sequence of expressions.As she shared at Psychology Today, it goes like this: "First the woman smiles at her admirer and lifts her eyebrows in a swift, jerky motion as she opens her eyes wide to gaze at him.As psychologist and writer Scott Barry Kaufman notes, the halo effect works in other ways too.In a 2014 Chinese study, more than 100 young people looked at images of men and women's faces and rated them on attractiveness."Facial hair correlates not only with maturity and masculinity, but also with dominance and aggression," write authors Barnaby J. In a 2007 study from University of California, Los Angeles, 286 women looked at pictures of shirtless men and indicated which ones seemed like they would make the best long- and short-term partners.Results showed that women were more likely to want short-term relationships with the guys who had big muscles.
Characteristics like muscularity are "cues of genes that increase offspring viability or reproductive success," say authors David A. So if you want to catch a woman's eye and hold her attention, you may be better off not going overboard.
Society also gives men greater opportunity to accumulate status and resources as they age.
In a 2013 study from researchers at the University of New South Wales, researchers had 177 heterosexual men and 351 heterosexual women look at images of 10 men in one of four conditions: clean-shaven, light stubble, heavy stubble, or full beard.
Below, Business Insider has rounded up some of the most compelling scientific insights about the traits and behaviors that make men more appealing to women. None of the items on this list require you to get cosmetic surgery or do a major personality overhaul.
We're talking small tweaks, like acting nicer and swapping your deodorant.